Marketing strategies to shoot up bar sales

For bar owners, the key to staying in business is to keep on drawing in new customers and keep them coming back.  To accomplish these, marketing and promotions are important.  Below are some effective marketing strategies:

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Use online targeted advertising:  Rather than creating generic ads, targeted ads can drive more engagements and sales conversion.  Google Ads and social media advertisement services feature advanced targeting capabilities that allow businesses to direct marketing efforts to people who are most likely to click on the ad them.  These ads can also be optimized by choosing the right keywords and appropriate demographics.

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Put the business on the map:  To make it easier for locals and travelers to locate the bar, it is best to enter the place in various online maps, such as Google Maps and Apple Maps.  Being on online listings, such as Yelp and Localize, is also advantageous.  Another app that companies have found beneficial for their business is Waze because of the opportunity to pay for an ad placement.

Host events:  Bar owners can hold a variety of activities, such as games, live music, theme nights, and pay-per-view sport matches to attract different groups of customers.

Offer unique drinks:  While staple drinks and cocktails should be included in the menu, bar owners could also try experimenting on unique recipes to gain a competitive edge over other pubs.  They can also partner with local microbreweries who are looking to promote their own products. 

Renowned entrepreneur Erik Horbacz is the founder and CEO of StoolDuel, Inc., an entertainment solutions provider for bars and restaurants. For more business tips, follow this Twitter page.