Friday, January 11, 2019

Mobile game monetization strategies that succeeded in 2018

Almost everyone with a smartphone has at least one game installed. And while these games usually come free, not everything can be said about the game’s mechanics. There is a reason why these free games are so profitable. Mobile game monetization strategies are implemented to give mobile gamers the chance to do a bit better by paying real money. Here are some mobile game monetization strategies that succeeded in 2018.
Image source: elandroidelibre.elespanol.com
 Native ads: Some games showcase ads for other games all too often. This is one way for them to make money. Another way is to charge users an extra fee so that they don’t have to put up with these ads. This strategy isn’t just for mobile games. Popular apps including Spotify also make use of this strategy.
Image source: spilgames.com

Ad-viewing: Some games let users watch ads on purpose so they can get a little extra in-game. This is a smart strategy considering in-game items are virtually free for them to produce while ad-time is something they can get them revenues.

In-app purchases: This is where most of the revenues come from. Some games are designed to get more difficult later. Sometimes, it’s too difficult, and players need to rely on a little help. In-app purchases vary widely. These include exchanging real currency with the game’s currency, buying items, power-ups, random freebies from loot boxes, powerful characters, and so on. This may be seen as a disadvantage for gamers who aren’t willing to shell out real money to complete the game.

Erik Horbacz has demonstrated leadership skills especially when it comes to his existing and upcoming business ventures. The serial entrepreneur is also experienced in the areas of food and beverage management, business administration, SaaS project development, sales, startups, and finance. He is a graduate of Coastal Carolina University with a degree in finance and economics. For similar reads, visit this page.

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